A different kind of collective

Exactly what it says on the tin.
Non Format is different.
A team of senior specialists who come in, do the work, and get out of the way.
No overhead. No hierarchy. No nonsense.

We’re not an agency. We’re what comes after.

Non Format helps growing businesses do two hard things well: break into new markets, and become known in them.

An extension of your business without the permanence, the politics, or anyone billing you for the time it takes to book a meeting about the meeting. No one on the call who doesn’t know why they’re there.

We built this model because we have all worked inside the old one. We know what a retainer buys, and it is not always the work. Our people have worked with Google, Slack, Dell, Amazon Prime Video, and ADP. They have built communications programmes from scratch, opened doors in markets that looked closed, and told founders things their own teams were too polite to say.

Remote by design, global by nature.

Two things we do. Both done properly.

Market Access

For businesses ready to move into the Portuguese market.
We know the terrain, the contacts, and the questions worth asking before you commit.

Consider us the partner who was already in the room.

Communications

For businesses that need to be heard, trusted, or found in a world being rewritten by AI.

PR strategy, internal comms, brand strategy, GEO; we have a very particular set of skills. We will find the problem. We will solve it.

Who we are when nobody's watching.

What we welcome.

Diversity of thought and people, genuinely, not as a line in a document nobody reads. Ideas from unexpected places. Careers that do not follow a straight line. Neurodivergent thinkers who catch what everyone else walks past. People who have been told they are too much, too different, too unconventional – those are, more often than not, our people.

What we reject.

Hierarchy that exists to protect the wrong people. One voice, one background, one type of person who somehow always ends up in charge. Tenure mistaken for talent. Workplace politics dressed up as culture. Toxic environments wearing a ping-pong table as a disguise.

What we promise.

No spin. No comfortable vagueness. AI is rewriting how businesses communicate and get found; we have done the work to understand what that means in practice, and we help clients navigate it without the panic or the hype.

  • The person who takes your brief is the person doing the work. No account managers warming a seat between you and the people who hold the knowledge.

  • No office lease. No admin layer. No one on payroll whose job is unclear. You pay for expertise, and that is all you pay for.

  • A single focused engagement, or something that runs longer. We flex to fit your business needs, not the other way around.

  • We work across time zones without making it anyone's problem. Harvest, Monday.com, and Slack for transparency and visibility.

  • Based in Portugal, serving global partners. Your invoices are clean, predictable, and free of European tax complications.

  • Turns out, when you do good work, ambitious businesses find you. Amazon Prime Video, Dell, Nest, Slack, ADP; the kind of organisations that set the pace rather than follow it. We like that about them.

Why work with us?

Got something worth solving?
We're listening.

Tell us what you are working on, the challenge, the timeline, and what good looks like when it is done. We will come back to you within 24 hours.